diff --git a/app/views/campaign_mailer/creation_followup.html.erb b/app/views/campaign_mailer/creation_followup.html.erb
index 50252f79..317351e5 100644
--- a/app/views/campaign_mailer/creation_followup.html.erb
+++ b/app/views/campaign_mailer/creation_followup.html.erb
@@ -8,13 +8,13 @@
 <p><%= t('campaign_mailer.congrats_on_creating_campaign') %></p>
 <br>
 
-<p><%= t('campaign_mailer.you_can_visit_at', url: content_tag(:strong, link_to(campaign_locateable_url(@campaign)) ))%>
+<p><%= t('campaign_mailer.you_can_visit_at', url: content_tag(:strong, link_to(campaign_locateable_url(@campaign), campaign_locateable_url(@campaign)) ))%>
 <br>
 
 <p><%= t('campaign_mailer.before_sharing_tips')%></p>
 
 <ul>
-	<li><%= t('campaign_mailer.why_and_how_of_campaign_story')%></li>
+	<li><%= t('campaign_mailer.why_and_how_of_campaign_story_html')%></li>
   <li><%= t('campaign_mailer.add_image_and_videos_to_campaign')%></li>
 	<li><%= t('campaign_mailer.create_gift_options') %></li>
   <li><%= t('campaign_mailer.get_network_for_initial_donations') %></li>
@@ -24,6 +24,6 @@
 <p><%= t('campaign_mailer.check_publish_when_ready') %></p>
 <br>
 
-<p><%= t('campaign_mailer.can_share_unpublished_campaign') %></p>
+<p><%= t('campaign_mailer.can_share_unpublished_campaign_html') %></p>
 
 <%= render 'emails/sig' %>
diff --git a/app/views/campaign_mailer/federated_creation_followup.html.erb b/app/views/campaign_mailer/federated_creation_followup.html.erb
index 98fac04f..1bc4201e 100644
--- a/app/views/campaign_mailer/federated_creation_followup.html.erb
+++ b/app/views/campaign_mailer/federated_creation_followup.html.erb
@@ -2,31 +2,53 @@
 # Full license explanation at https://github.com/houdiniproject/houdini/blob/master/LICENSE -%>
 <% campaign_url = Format::Url.concat(root_url, @campaign.url) %>
 
-<p>Dear <%= @creator_profile.name.blank? ? @creator_profile.user.email : @creator_profile.name %>,</p>
+<p><%= t('campaign_mailer.dear_creator', creator_name: @creator_profile.name.blank? ? @creator_profile.user.email : @creator_profile.name)%></p>
 <br>
 
-<p>Congratulations on creating your campaign to support <%= @campaign.nonprofit.name %>!</p>
+<p><%= t('campaign_mailer.congrats_on_creating_campaign_to_support', nonprofit_name: @campaign.nonprofit.name) %></p>
 <br>
 
-<p>You can visit it here: <strong><a href='<%= campaign_url %>'><%= campaign_url %></a></strong>.</p>
+<p><%= t('campaign_mailer.you_can_visit_at', url: content_tag(:strong, link_to(campaign_locateable_url(@campaign), campaign_locateable_url(@campaign)) ))%></p>
 <br>
+<p><%= t(
+'campaign_mailer.before_sharing_add_testimonial', 
+link_to_profile_fundraisers: content_tag(:strong, 
+  link_to(
+    t('campaign_mailer.visit_your_fundraising_dashboard_inside_before_sharing_add_testimonial'), 
+    fundraisers_profile_url(@creator_profile))), 
+link_to_campaign: content_tag(:strong, 
+  link_to(
+    @campaign.name,
+    campaign_locateable_url(@campaign)
+  ))) %>
+</p>
 
-<p>Before you share your campaign with the world, we recommend you personalize
-  your campaign by including a testimonial in your words about why
-  you launched your campaign. You can also set a goal amount to inspire you and your donors.
-  To edit your campaign, <strong><a href="<%= "#{profile_url(@creator_profile)}/fundraisers" %>">visit your fundraisers dashboard</a></strong> (you may be asked to login)
-  and select <strong><a href='<%= campaign_url %>'><%= @campaign.name%></a></strong>.</p>
-<br>
-<p>Make sure to tell your friends and family why they should support your cause and how their contributions will make a difference. Your words and your passion can make a big difference.
-  Share your fundraiser on:</p>
+<p><%= t('campaign_mailer.make_sure_to_share_with_family_and_friends')%></p>
 <ul>
   <%- if ENV['FACEBOOK_APP_ID'] -%>
-    <li><%= link_to("Facebook", "https://www.facebook.com/dialog/feed?app_id=#{ENV['FACEBOOK_APP_ID']}&display=popup&caption=#{url_encode(@campaign.name)}&link=#{campaign_url}") %></li>
+    <li><%= link_to("Facebook", "https://www.facebook.com/dialog/feed?#{
+      {
+        app_id: ENV['FACEBOOK_APP_ID'],
+        display: 'popup',
+        caption: @campaign.name
+        link: campaign_locateable_url(@campaign)
+      }.to_query
+    }") %></li>
   <%- end -%>
-  <li><%= link_to("Twitter", "https://twitter.com/intent/tweet?url=#{campaign_url}&via=#{Houdini.general.name}&text=#{url_encode("Join me in supporting: #{@campaign.name}")}") %></li>
-  <li>Or copy and paste the link above into an email to your friends and family</li>
+  <li><%= link_to("Twitter", "https://twitter.com/intent/tweet?#{
+    {
+      url: campaign_locateable_url(@campaign),
+      via: Houdini.general.name,
+      text: t('campaign_mailer.join_me_in_supporting_campaign_name', campaign_name: @campaign.name)
+    }.to_query
+  }")%>
+  </li>
+  <li><%= t('campaign_mailer.or_copy_and_paste_above_link')%></li>
 </ul>
 
-<p>If you need some help getting your campaign up and running, don't hesitate to contact <strong><%= Houdini.support_email %></strong>.</p>
+<p><%= t('campaign_mailer.if_you_need_help_email_support', 
+        email_support: content_tag(:strong,
+          Houdini.support_email)
+)%></p>
 
 <%= render 'emails/sig' %>
diff --git a/config/locales/campaign_mailer.en.yml b/config/locales/campaign_mailer.en.yml
index 460b97ee..d290e65f 100644
--- a/config/locales/campaign_mailer.en.yml
+++ b/config/locales/campaign_mailer.en.yml
@@ -2,14 +2,21 @@
 
 en:
  campaign_mailer:
-    dear_creator: Dear %{creator_name},
-    congrats_on_creating_campaign: Congratulations on creating your campaign!
-    you_can_visit_at: 'You can visit it here: %{url}'
-    before_sharing_tips: 'Before you share your campaign with the world, we have a few tips that could help the success of your campaign:'
-    why_and_how_of_campaign_story: 'Use your campaign story to explain <strong>why</strong> supporters should give and <strong>how</strong> their contributions will be used.'
-    add_image_and_videos_to_campaign: Make your campaign story more engaging with images and video.
-    create_gift_options: Create one-time or recurring gift options (recurring gift options are a powerful way to create sustainability for your organization).
-    get_network_for_initial_donations: Get a few people in your network to make initial donations.
-    get_network_prepared_for_launch: Inform people in your network before your campaign launches so that they can be prepared to share it and contribute to it.
-    check_publish_when_ready: Once your campaign is ready to go, you can check the 'Publish' box on your campaign settings.
-    can_share_unpublished_campaign: <strong>Note:</strong> You can still share an unpublished campaign, but it will not show up on your nonprofit profile page or on your campaign listing page.
+   dear_creator: Dear %{creator_name},
+   congrats_on_creating_campaign: Congratulations on creating your campaign!
+   you_can_visit_at: 'You can visit it here: %{url}.'
+   before_sharing_tips: 'Before you share your campaign with the world, we have a few tips that could help the success of your campaign:'
+   why_and_how_of_campaign_story_html: 'Use your campaign story to explain <strong>why</strong> supporters should give and <strong>how</strong> their contributions will be used.'
+   add_image_and_videos_to_campaign: Make your campaign story more engaging with images and video.
+   create_gift_options: Create one-time or recurring gift options (recurring gift options are a powerful way to create sustainability for your organization).
+   get_network_for_initial_donations: Get a few people in your network to make initial donations.
+   get_network_prepared_for_launch: Inform people in your network before your campaign launches so that they can be prepared to share it and contribute to it.
+   check_publish_when_ready: Once your campaign is ready to go, you can check the 'Publish' box on your campaign settings.
+   can_share_unpublished_campaign_html: <strong>Note:</strong> You can still share an unpublished campaign, but it will not show up on your nonprofit profile page or on your campaign listing page.
+   congrats_on_creating_campaign_to_support: Congratulations on creating your campaign to support %{nonprofit_name}!
+   before_sharing_add_testimonial: Before you share your campaign with the world, we recommend you personalize your campaign by including a testimonial in your words about why you launched your campaign. You can also set a goal amount to inspire you and your donors. To edit your campaign, %{link_to_profile_fundraisers}  (you may be asked to login) and select %{link_to_campaign}.
+   visit_your_fundraising_dashboard_inside_before_sharing_add_testimonial: visit your fundraisers dashboard
+   make_sure_to_share_with_family_and_friends: 'Make sure to tell your friends and family why they should support your cause and how their contributions will make a difference. Your words and your passion can make a big difference. Share your fundraiser on:'
+   join_me_in_supporting_campaign_name: 'Join me in supporting: %{campaign_name}'
+   or_copy_and_paste_above_link: Or copy and paste the link above into an email to your friends and family
+   if_you_need_help_email_support: If you need some help getting your campaign up and running, don't hesitate to contact %{email_support}
\ No newline at end of file