Many more words on business cases.
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Sam Kitajima-Kimbrel
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{% block body_class %}attend{% endblock %}
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{% block lede %}
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Lede
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So you want to attend North Bay Python, but you're not quite sure your manager will sign off on the expenses? Read below for some suggestions on how to make your case!
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{% endblock %}
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{% block content %}
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<h3>Making a Business Case for Attending, or: How to Pitch Your Manager</h3>
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<h3>Key Information</h3>
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<p>
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<ul>
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<li>Dates: Saturday, December 2nd and Sunday, December 3rd, 2017</li>
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<li>Venue: Mystic Theatre, Petaluma, California, USA</li>
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<li>Tickets: $200</li>
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</ul>
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</p>
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<h4>Why Go to Conferences at All?</h4>
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<p>Conferences are a fantastic way to broaden your horizons as a Python user and maker of software. You'll hear about new and exciting ways to use Python, best practices for building, testing, and deploying your software and for working together as a team and community of Pythonistas, and more. And that's just from the scheduled talks — during breaks and in the evening, you'll be having coffee or lunch with fellow attendees and discussing whatever strikes your fancy.</p>
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<h3>How to Convince Your Boss</h3>
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<h4>Why Attend North Bay Python?</h4>
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<p>
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This comes down to building a <em>business case</em> for your attendance. Start by explaining what the conference is, why you want to go, and why your employer will benefit (we've helpfully included some of the great reasons you might use and some sample prose you're welcome to copy into your email, below).</p>
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<p>If you're in the Bay Area already, North Bay Python is easy to travel to and inexpensive, while maintaining the same commitment to well-curated, world-class content. Many of our speakers have presented at larger Python conferences and other events around the world.</p>
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<p>Explain to your boss what you'll bring back for the rest of the team (ideas, not imbibables): offer to give a summary presentation at lunch, or post a write-up to the company wiki, upon your return. We have some fantastic content in store, and you'll have no trouble finding things to teach your teammates when you get back. Sessions will be recorded and posted to YouTube, so you'll have ready-to-share links for those who want additional detail. You could also share the names, Twitter handles, or business cards from the people you'll meet — some of them might even be interested in working with you!</p>
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<p>Our community is also a great place to connect with Python users who might be seeking employment, or vendors that might just solve a problem your team has been wrestling with.</p>
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<h3>Sample Language</h3>
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<p>
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North Bay Python is a new, non-profit conference by and for the Python community.
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</p>
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<h4>What Does the Company Get?</h4>
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<p>
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The conference features over 20 sessions from experienced presenters hailing from across the US and internationally, speaking on a wide mix of topics. Sessions will include updates from leading Python community members on the state of major projects, technical explorations of how Python and Python-based systems work in practice, and thought-provoking explorations and lessons on how best to communicate as a team, foster diversity and inclusivity, and effectively engage within and beyond our teams and communities as developers.
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</p>
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<p>Your employer could <a href="/sponsors">sponsor North Bay Python</a><!-- oh god how do I link properly again? -->, putting their brand front and center in front of approximately 400 attendees. Even without a sponsorship, however, a Professional registration gets your employer's name on your badge and demonstrates their commitment to supporting the non-profit events and communities that produce the open-source Python software we all use.</p>
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<p>Full details on the program will be released soon.</p>
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<p>Offer to take notes and summarize the conference for your co-workers — a post-conference report is a good way to show concrete knowledge you acquired and share it with others. Managers love things like this.</p>
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<p>
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Approximately 400 attendees from a diverse mix of backgrounds will be in Petaluma for the weekend, providing a rich opportunity for networking. Expect to meet key members of your favorite open-source Python projects, fellow developers with novel perspectives on common problems, and maybe even some job-seekers to help bolster your organization's ranks.
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</p>
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<p>
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Organizations funding attendees of North Bay Python can acquire competitive advantage by:
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<ul>
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<li>Staying abreast of the latest libraries, services, and best practices in the Python ecosystem</li>
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<li>Learning techniques for architecting, authoring, deploying, and maintaining software</li>
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<li>Improving technical and organizational communication skills</li>
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<li>Networking with fellow Python users to establish potential future working relationships</li>
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<li>Returning to work refreshed and excited by all of the novel ways Python is being used across industries</li>
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</ul>
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</p>
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{% endblock %}
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