First stab at a "pitch your boss" page.

No idea if this is the direction we want to go in but have a look.

pinaxcon/templates/static_pages/attend/business-case.html

@@ -15,6 +15,20 @@
 
 {% block content %}
 
-Content
+<h3>Making a Business Case for Attending, or: How to Pitch Your Manager</h3>
 
+<h4>Why Go to Conferences at All?</h4>
+<p>Conferences are a fantastic way to broaden your horizons as a Python user and maker of software. You'll hear about new and exciting ways to use Python, best practices for building, testing, and deploying your software and for working together as a team and community of Pythonistas, and more. And that's just from the scheduled talks — during breaks and in the evening, you'll be having coffee or lunch with fellow attendees and discussing whatever strikes your fancy.</p>
+
+<h4>Why Attend North Bay Python?</h4>
+
+<p>If you're in the Bay Area already, North Bay Python is easy to travel to and inexpensive, while maintaining the same commitment to well-curated, world-class content. Many of our speakers have presented at larger Python conferences and other events around the world.</p>
+
+<p>Our community is also a great place to connect with Python users who might be seeking employment, or vendors that might just solve a problem your team has been wrestling with.</p>
+
+<h4>What Does the Company Get?</h4>
+
+<p>Your employer could <a href="/sponsors">sponsor North Bay Python</a><!-- oh god how do I link properly again? -->, putting their brand front and center in front of approximately 400 attendees. Even without a sponsorship, however, a Professional registration gets your employer's name on your badge and demonstrates their commitment to supporting the non-profit events and communities that produce the open-source Python software we all use.</p>
+
+<p>Offer to take notes and summarize the conference for your co-workers — a post-conference report is a good way to show concrete knowledge you acquired and share it with others. Managers love things like this.</p>
 {% endblock %}