diff --git a/pinaxcon/templates/_footer.html b/pinaxcon/templates/_footer.html
index c7b549f..58c3227 100644
--- a/pinaxcon/templates/_footer.html
+++ b/pinaxcon/templates/_footer.html
@@ -6,7 +6,7 @@
   </div>
 
   <div class="col-md-4 text-right">
-      This site is <a href="https://github.com/northbaypython/website">Free and Open Source Software</a>, powered by <a href="https://github.com/chrisjrn/symposion/" title="Symposion Git Repository">Symposion</a>
+      This site is <a href="https://github.com/northbaypython/website" title="North Bay Python Website Git Repository">free and open source software</a>, powered by <a href="https://github.com/chrisjrn/symposion/" title="Symposion Git Repository">Symposion</a>
       and <a href="https://github.com/chrisjrn/registrasion/" title="Registrasion Git Repository">Registrasion</a>.
   </div>
 </div>
diff --git a/pinaxcon/templates/static_pages/homepage.html b/pinaxcon/templates/static_pages/homepage.html
index feae7d8..d2e4494 100644
--- a/pinaxcon/templates/static_pages/homepage.html
+++ b/pinaxcon/templates/static_pages/homepage.html
@@ -10,45 +10,35 @@
 {% block body %}
 
   <div class="homepage-block-bg" style="background-image: url('{% static "images/website-background.svg" %}');"></div>
-
   <div class="jumbotron homepage-block light">
-
     <div class="homepage-block-bg" style="background-image: url('{% static "images/website-background.svg" %}');"></div>
-
     <div class="hills main"></div>
-
     <div class="container homepage-block-content">
-
       <div class="tight-headings">
         <h1>North Bay Python</h1>
         <h3>A Python conference north of the Golden Gate</h3>
       </div>
 
-        <h3>
-          The Mystic Theatre</br>
-          Petaluma, California
-        </h3>
-        <h4>
-          <strong>2017 conference:</strong> December 2 &amp; 3 <br/>
-          Talk submissions close September 29
-        </h4>
+      <h3>
+        The Mystic Theatre</br>
+        Petaluma, California
+      </h3>
 
+      <h4>
+        <strong>2017 conference:</strong> December 2 &amp; 3 <br/>
+        Talk submissions close September 29
+      </h4>
+    </div>
+
+    <div class="container homepage-block-footer">
+      <div class="btn-group">
+        <a class="btn btn-lg btn-primary btn-shadow" href="/dashboard" title="Submit a Proposal to North Bay Python">Submit a Proposal</a>
       </div>
-
-      <div class="container homepage-block-footer">
-
-        <div class="btn-group">
-          <a class="btn btn-lg btn-primary btn-shadow" href="/dashboard">Submit a proposal</a>
-        </div>
-      </div>
-
     </div>
   </div>
 
   <div class="jumbotron homepage-block dark">
-
     <div class="homepage-block-bg" style="background-image: url('{% static "images/mystic.jpg" %}');"></div>
-
     <div class="container homepage-block-content">
       <h1>Downtown Petaluma</h1>
 
@@ -57,27 +47,24 @@
       <p>We're hosting the conference at the Mystic Theatre, a 1912-era music hall, right in the middle of Historic Downtown Petaluma. There's countless great places to eat right on our doorstep, craft food and drink producers within walking distance, and plenty of places to stay nearby.</p>
 
       <p>And it's only an hour's drive out of San Francisco (on a good day).</p>
-
     </div>
 
     <div class="homepage-block-footer" style="width: 100%">
       <div class="container">
         <div class="row">
           <div class="btn-group col-md-4">
-            <a class="btn btn-lg btn-primary btn-shadow" href="/about/north-bay-python">Find out more</a>
+            <a class="btn btn-lg btn-primary btn-shadow" href="/about/north-bay-python" title="About North Bay Python">Learn More</a>
           </div>
 
           <div class="col-md-8 text-right">
-            Image credit: <a href="https://www.instagram.com/p/BU-G5dGAkHt">Mystic Theatre</a>, &copy; 2017 Christopher Neugebauer (CC-BY-SA)
+            Image credit: <a href="https://www.instagram.com/p/BU-G5dGAkHt" title="Photo of the Mystic Theatre">Mystic Theatre</a>, &copy; 2017 Christopher Neugebauer (CC-BY-SA)
           </div>
         </div>
       </div>
     </div>
-
   </div>
 
   <div class="jumbotron homepage-block white">
-
     <div class="container homepage-block-content">
       <h1>Sponsors</h1>
 
@@ -103,26 +90,18 @@
           {% endif %}
       {% endfor %}
       </div>
-
-
-
     </div>
 
     <div class="container homepage-block-footer">
-
       <div class="btn-group">
-        <a class="btn btn-lg btn-primary btn-shadow" href="/sponsors">Become a sponsor</a>
+        <a class="btn btn-lg btn-primary btn-shadow" href="/sponsors/become-a-sponsor" title="Become a Sponsor">Become a Sponsor</a>
       </div>
     </div>
-
   </div>
 
   <div class="jumbotron homepage-block dark">
-
     <div class="homepage-block-bg" style="background-image: url('{% static "images/django-girls-2014.jpg" %}');"></div>
-
     <div class="container homepage-block-content">
-
       <h1>Inclusion and Diversity</h1>
 
       <p>North Bay Python is proud to be founded on a commitment to inclusion and diversity.</p>
@@ -132,22 +111,21 @@
       <p>We have set diversity targets for our conference program, including short-term and long-term goals for gender balance. We make financial assistance available to speakers.</p>
 
       <p>We will always have low-cost tickets available, and we will enthusiastically waive ticket costs on request if you need it.</p>
-
     </div>
 
     <div class="homepage-block-footer" style="width: 100%">
       <div class="container">
         <div class="row">
           <div class="btn-group col-md-4">
-            <a class="btn btn-lg btn-primary btn-shadow" href="/code-of-conduct">View our code of conduct</a>
+            <a class="btn btn-lg btn-primary btn-shadow" href="/code-of-conduct" title"North Bay Python Code of Conduct">Read the Code of Conduct</a>
           </div>
 
           <div class="col-md-8 text-right">
-            Image credit: <a href="https://www.flickr.com/photos/richard_jones/14638274749">DjangoGirls Brisbane 2014</a>, &copy; 2014 Richard Jones (CC-BY)</div>
+            Image credit: <a href="https://www.flickr.com/photos/richard_jones/14638274749" title="Photo from DjangoGirls Brisbane 2014">DjangoGirls Brisbane 2014</a>, &copy; 2014 Richard Jones (CC-BY)
           </div>
         </div>
       </div>
-
+    </div>
   </div>
 
 {% endblock %}
diff --git a/pinaxcon/templates/static_pages/program/call_for_proposals.md b/pinaxcon/templates/static_pages/program/call_for_proposals.md
index 328edc5..9227a6e 100644
--- a/pinaxcon/templates/static_pages/program/call_for_proposals.md
+++ b/pinaxcon/templates/static_pages/program/call_for_proposals.md
@@ -3,7 +3,7 @@
 We've got lots of good information and resources below that you should read, but in case you've already read it and want to dive in now:
 
 <div class="btn-group">
-  <a class="btn btn-lg btn-primary" href="/dashboard">Submit a proposal</a>
+  <a class="btn btn-lg btn-primary" href="/dashboard" title="Submit a Proposal to North Bay Python">Submit a proposal</a>
 </div>
 
 
@@ -78,7 +78,7 @@ If you've given your talk before, links to video or slides would be excellent, o
 Your speaker profile includes a space for you to describe your prior experience giving talks&mdash;this is your chance to talk yourself up and explain why you're the best person in the world to bring us your amazing ideas, so take advantage of it!
 
 <div class="btn-group">
-  <a class="btn btn-lg btn-primary" href="/dashboard">Submit a proposal</a>
+  <a class="btn btn-lg btn-primary" href="/dashboard" title="Submit a Proposal to North Bay Python">Submit a proposal</a>
 </div>
 
 ## Feedback and mentorship