diff --git a/pinaxcon/templates/symposion/sponsorship/list.html b/pinaxcon/templates/symposion/sponsorship/list.html
index e9d5372..1076124 100644
--- a/pinaxcon/templates/symposion/sponsorship/list.html
+++ b/pinaxcon/templates/symposion/sponsorship/list.html
@@ -1,8 +1,5 @@
 {% extends "symposion/sponsorship/list_.html" %}
 
 {% block lede %}
-  We're grateful to the following organizations, who've made a substantial
-  contribution to North Bay Python 2017. If you want to join us, find
-  out more at our <a href="/sponsors/become-a-sponsor">become a sponsor
-  page</a>.
+  We're grateful to the following organizations, who've made a substantial contribution to North Bay Python 2017. Learn how you can join us on the <a href="/sponsors/become-a-sponsor" title="Become a North Bay Python Sponsor">Become a Sponsor</a> page.
 {% endblock %}