diff --git a/compliance-guide.tex b/compliance-guide.tex
index eb91c40..ecc1817 100644
--- a/compliance-guide.tex
+++ b/compliance-guide.tex
@@ -777,8 +777,8 @@ are fully insulated from these tactics.
 
 GPL violations are typically only escalated when a company ignores the
 copyright holder's initial communication or fails to work toward timely
-compliance.  We urge accused violators to respond very promptly to the
-initial request.  As the process continues, follow up weekly with the
+compliance.  Accused violators should respond very promptly to the
+initial request.  As the process continues, violators should follow up weekly with the
 copyright holders to make sure everyone agrees on targets and deadlines
 for resolving the situation.