The directory nesting is unnecessary here and confusing to navigate. I've moved
all apps to the project subdirectory, currently called "www", but soon to be
renamed "conservancy".
I've also moved manage.py to the top-level directory.
This tag marks a variable as not requiring escaping by the template engine,
potentially creating cross-site scripting vulnerabilities, so shouldn't be used
unless absolutely necessary. In these cases, I don't think it's necessary.