The directory nesting is unnecessary here and confusing to navigate. I've moved
all apps to the project subdirectory, currently called "www", but soon to be
renamed "conservancy".
I've also moved manage.py to the top-level directory.
Due to the varying types of layouts used and the short time-frame the best
option seems to set a max-width etc. around the "outercontent" block. For now
this means we can't do "full bleed" body content, but that's not currently used
anyway.