diff --git a/bin/deploy b/bin/deploy
index dd2cb145..6fa5a89c 100755
--- a/bin/deploy
+++ b/bin/deploy
@@ -9,6 +9,6 @@ sudo -u www-data git pull
 sudo -u www-data /var/www/venv-website/bin/python3 manage.py check
 sudo -u www-data /var/www/venv-website/bin/python3 manage.py migrate
 sudo -u www-data /var/www/venv-website/bin/python3 manage.py collectstatic -v0 --noinput --link
-sudo systemctl restart apache2
+sudo systemctl reload apache2
 curl --silent --head https://sfconservancy.org | grep --perl-regexp "^HTTP/.+ 200"
 EOF