diff --git a/conservancy/fundgoal/templates/fundgoal/fundraiser_goal_banner_partial.html b/conservancy/fundgoal/templates/fundgoal/fundraiser_goal_banner_partial.html
index c2bec366..79f7a135 100644
--- a/conservancy/fundgoal/templates/fundgoal/fundraiser_goal_banner_partial.html
+++ b/conservancy/fundgoal/templates/fundgoal/fundraiser_goal_banner_partial.html
@@ -12,13 +12,13 @@
             {% if sitefundgoal.days_remaining == 0 %}
               For the next {{ sitefundgoal.hours_remaining }} hour{{ sitefundgoal.hours_remaining|pluralize }} <strong>only</strong>, the
             {% elif sitefundgoal.days_remaining == 1 %}
-              Through tomorrow only, the
+              Help us reach our goal of <b>$409,774</b> this season to keep SFC going.  Through tomorrow only, the
             {% elif sitefundgoal.days_remaining < 14 %}
-              For only {{ sitefundgoal.days_remaining }} more days, the
+              Help us reach our goal of <b>$409,774</b> this season to keep SFC going.  For only {{ sitefundgoal.days_remaining }} more days, the
             {% else %}
-              Until January 15, the
+              Help us reach our goal of <b>$409,774</b> this season to keep SFC going.  Until January 15, the
             {% endif %}
-            next ${{ sitefundgoal.match_remaining|floatformat:0|intcomma }} of <a href="/sustainer/">support we receive</a> will be matched!
+            next <b>${{ sitefundgoal.match_remaining|floatformat:0|intcomma }}</b> of <a href="/sustainer/">support we receive</a> will be matched!
           {% endif %}
         {% else %}
           Thank you so much to all our donors who participated in our donation match challenge!  Here are the results: