Various wordsmith and formatting changes.

You should feel free to revert these if you feel them incorrect.

www/conservancy/static/supporter/2016-supporter-appeal.html

@@ -250,8 +250,8 @@
 
 <p><em>Conservancy is continuing its shift towards being a
 Supporter-driven organization so we can focus on critical free software 
-issues.  Stand up for the GPL, support great 
+issues.  Support our great 
-member projects, and make your voice heard in support of free software. 
+member projects, stand up for the GPL, and make your voice heard in support of free software. 
 We're counting on you. 
 <a href="#donate-box" class="donate-now">Donate today!</a></em></p>
 
@@ -259,15 +259,15 @@ We're counting on you.
 
 <a href="/img/member-project-logos.png"><img class="appeal-left" src="/img/member-project-logos.png"/></a>
 <p>
-Software is critical to all of our infrastructure and as a society, we are deeply reliant on the software we use. Making sure our software is free and open is essential to knowing we'll be able to use tomorrow the solutions we invest in today. Software freedom is fundamental &mdash; we need it in order to effectively solve our problems in the long term. While the world today is powered increasingly by free software, many
+Software is critical to all of our infrastructure and as a society, we are deeply reliant on the software we use. Making sure our software is free and open assures that tomorrow we can still use those solutions we invest in today. Software freedom is fundamental &mdash; we need it in order to effectively solve our problems in the long term. While the world today is powered increasingly by free software, many
 people don't realize is how much support is needed to keep all of these
 projects free and open. The work that we do every day ensures the success and
-the continued freedom of the projects that the developers of our member
+the continued freedom of the projects.  Our developers dedicate themselves to improving our <a href="/projects/current/">member
-projects dedicate themselves to. Projects like Git, Samba,
+projects</a>, and we enable them to do that. This includes projects like Git, Samba,
 Wine, BusyBox, QEMU, Inkscape, Selenium, and dozens more.</p>
 
 <p>We are asking for you
-  to <a href="#donate-box" class="donate-now">join us and become a
+  to <a href="#donate-box" class="donate-now">join us as a
   Conservancy Supporter</a>. Last year, over 1,000 of you became annual
   Supporters, allowing us to continue our basic operations.  We still need
   2,500 (total) annual Supporters to continue our full range of operations
@@ -346,14 +346,14 @@ software.</p>
 
 <p>We undertake these critical programs because they are essential to the
 future of technology. We do them because they are right. <strong>But we cannot do
-them without you.</strong> Last year you helped us to fundraising goals that didn't merely keep us running, but even let us <a href="/news/2016/aug/22/brett-joins/">hire a new employee</a>. Yet even this staffing level isn't enough to handle our existing workload.</p>
+them without you.</strong> Last year you helped us to fundraising goals that didn't merely keep us running, but even funded <a href="/news/2016/aug/22/brett-joins/">hiring of a new employee</a>. Yet even this staffing level isn't enough to handle our existing workload.</p>
 
 <p>Our fiscal sponsorship model is not financially self-sustaining by itself:
 we cannot afford even one staff member and basic overhead with the revenue we
 take in from our projects.  With over 1,000 Supporters, we can now sustain the basic
 work and we will survive.  But to thrive, and handle the really complex tasks like
 copyright and licensing advice, and license compliance, we need even more
-resources.  That's why our final target is 2,500 Supporters.  If you use
+resources.  That's why our final target remains 2,500 Supporters.  If you use
 or care about our <a href="/members/current/">member projects</a>, which
 include some of the most widely used free software, you can help them all
 by <a href="#donate-box" class="donate-now">signing up as a Supporter
@@ -369,11 +369,11 @@ the Debian community, and members of the Linux kernel community.
 Most recently, that has resulted in our funding
 of the <a href="/news/2015/mar/05/vmware-lawsuit/">suit
 against VMware</a>, which is the first lawsuit on derivative works and the
-GPL (Christoph's case <a href="/news/2016/aug/09/vmware-appeal/">continues on appeal</a>). While this work is extremely important to the continued long-term
+GPL. (Christoph's case <a href="/news/2016/aug/09/vmware-appeal/">continues on appeal</a>.) While this work is extremely important to the continued long-term
-success of software freedom and copyleft, not to mention in the long-term 
+success of software freedom and copyleft (not to mention in the long-term 
-interest of the industry as a whole, it makes fundraising from companies
+interest of the industry as a whole) it makes fundraising from companies
 very difficult.  Some companies 
-have stopped funding us and some have even successfully pressured 
+have ceased funding us and some have even successfully pressured 
 conferences to cancel or prevent talks on our compliance work. We do
 this work because we think that it is good for everyone in the long run,
 because we know it is the right thing to do, and because we know that we are
@@ -402,7 +402,7 @@ society. </p>
 
 <p>While we appreciate our corporate donors, we simply cannot depend 
 solely on grants from companies who may not find our mission to be 
-compatible with shifting corporate strategies.  We need you, the public as
+compatible with shifting corporate strategies.  We need you, the public, as
 well.  Simply put, we need 2,500 Supporters in order to maintain our staff, 
 continue to provide a full range of administrative, bookkeeping, and legal
 services to our member projects, educate the public, <strong>and</strong>