diff --git a/www/conservancy/static/coming-soon.html b/www/conservancy/static/coming-soon.html
index 9a4b53c0..4d7dd9a3 100644
--- a/www/conservancy/static/coming-soon.html
+++ b/www/conservancy/static/coming-soon.html
@@ -3,6 +3,8 @@
 
 {% block content %}
 
-Coming Soon!  Check back at 12:30 US/Eastern on Tuesday 19 October 2021.
+<h1>Coming Soon!</h1>
+
+<p>A big announcement will be here soon!  Check back at 12:30 US/Eastern on Tuesday 19 October 2021.</p>
 
 {% endblock %}