diff --git a/conservancy/templates/frontpage.html b/conservancy/templates/frontpage.html
index e9c35cf3..b2c8857c 100644
--- a/conservancy/templates/frontpage.html
+++ b/conservancy/templates/frontpage.html
@@ -36,8 +36,8 @@ initiatives that actively make technology more inclusive, and advancing policy
 strategies that defend FOSS (such as copyleft). <a href="/about" class="orange">Learn more.</a></p>
   </section>
   <section class="w-30-ns mh2 pa3 bg-light-blue ba b--gray">
-    <h2 class="f4 ttu">Fundraiser starts!</h2>
-    <p>SFC's annual fundraiser begins with our largest match challenge yet: <b>$251,939</b>!
+    <h2 class="f4 ttu">Match pledge increase!</h2>
+    <p>SFC's match pledge has just been increased to <b>$251,939</b>!
     If you <a href="https://sfconservancy.org/sustainer/">renew your Sustainership</a> or <a href="https://sfconservancy.org/donate/">donate</a> before January 15th, your contribution will be doubled!
     Read more in our <a href="https://sfconservancy.org/sustainer/#YearInReview">Year in Review</a>.</p>
   </section>