diff --git a/conservancy/usethesource/admin.py b/conservancy/usethesource/admin.py
index bb82aa25..e1181c55 100644
--- a/conservancy/usethesource/admin.py
+++ b/conservancy/usethesource/admin.py
@@ -1,5 +1,6 @@
 from django.contrib import admin
 
+from .emails import make_candidate_email
 from .models import Candidate, Comment
 
 
@@ -25,3 +26,11 @@ class CandidateAdmin(admin.ModelAdmin):
     ]
     inlines = [CommentInline]
     prepopulated_fields = {'slug': ['name']}
+
+    def save_model(self, request, obj, form, change):
+        send_email = obj.id is None
+        super().save_model(request, obj, form, change)
+        if send_email:
+            # Announce the new candidate
+            email = make_candidate_email(obj, request.user)
+            email.send()
diff --git a/conservancy/usethesource/emails.py b/conservancy/usethesource/emails.py
index 8fde9d6f..082e10db 100644
--- a/conservancy/usethesource/emails.py
+++ b/conservancy/usethesource/emails.py
@@ -1,11 +1,42 @@
 from django.core.mail import EmailMessage
+from django.shortcuts import reverse
+
+SENDER = 'compliance@sfconservancy.org'
+LIST_RECIPIENT = 'nutbush@lists.sfconservancy.org'
+
+
+def make_candidate_email(candidate, user):
+    """The initial email announcing the new candidate."""
+    subject = candidate.name
+    signature = user.get_full_name() or user.username
+    sender = f'{signature} <{SENDER}>'
+    to = [LIST_RECIPIENT]
+    body = f'''\
+We've just published the following new candidate:
+
+{candidate.name}
+Vendor: {candidate.vendor}
+Device: {candidate.device}
+Released: {candidate.release_date}
+
+{candidate.description}
+
+To download this candidate's source and binary image, visit:
+https://sfconservancy.org{reverse('usethesource:candidate', kwargs={'slug': candidate.slug})}
+
+--
+{signature}
+'''
+    headers = {'Message-ID': candidate.email_message_id}
+    return EmailMessage(subject, body, sender, to, headers=headers)
 
 
 def make_comment_email(comment):
+    """Email when a comment is added to a candidate."""
     subject = f'Re: {comment.candidate.name}'
     signature = comment.user.get_full_name() or comment.user.username
-    sender = f'{signature} <compliance@sfconservancy.org>'
-    to = ['nutbush@lists.sfconservancy.org']
+    sender = f'{signature} <{SENDER}>'
+    to = [LIST_RECIPIENT]
     body = f'{comment.message}\n\n--\n{signature}'
     headers = {'Message-ID': comment.email_message_id}
     if in_reply_to := comment.in_reply_to():
diff --git a/conservancy/usethesource/migrations/0005_candidate_email_message_id.py b/conservancy/usethesource/migrations/0005_candidate_email_message_id.py
new file mode 100644
index 00000000..a9f1c295
--- /dev/null
+++ b/conservancy/usethesource/migrations/0005_candidate_email_message_id.py
@@ -0,0 +1,19 @@
+# Generated by Django 3.2.19 on 2024-01-26 01:36
+
+import conservancy.usethesource.models
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('usethesource', '0004_auto_20240125_2352'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='candidate',
+            name='email_message_id',
+            field=models.CharField(default=conservancy.usethesource.models.gen_message_id, max_length=255),
+        ),
+    ]
diff --git a/conservancy/usethesource/models.py b/conservancy/usethesource/models.py
index 84afcf20..70b05b0c 100644
--- a/conservancy/usethesource/models.py
+++ b/conservancy/usethesource/models.py
@@ -4,6 +4,11 @@ from django.contrib.auth.models import User
 from django.db import models
 
 
+def gen_message_id():
+    """Generate a time-based identifier for use in "In-Reply-To" header."""
+    return f'<{uuid.uuid1()}@sfconservancy.org>'
+
+
 class Candidate(models.Model):
     """A source/binary release we'd like to verify CCS status of."""
 
@@ -16,6 +21,7 @@ class Candidate(models.Model):
     source_url = models.URLField()
     binary_url = models.URLField(blank=True)
     ordering = models.SmallIntegerField(default=0)
+    email_message_id = models.CharField(max_length=255, default=gen_message_id)
 
     class Meta:
         ordering = ['ordering', 'name']
@@ -24,11 +30,6 @@ class Candidate(models.Model):
         return self.name
 
 
-def gen_message_id():
-    """Generate a time-based identifier for use in "In-Reply-To" header."""
-    return f'<{uuid.uuid1()}@sfconservancy.org>'
-
-
 class Comment(models.Model):
     """A comment about experiences or learnings building the candidate."""
 
@@ -48,14 +49,14 @@ class Comment(models.Model):
             return None
 
     def in_reply_to(self):
-        """Determine the message_id of the previous comment.
+        """Determine the message_id of the previous comment or the candidate.
 
         Used for email threading.
         """
         if prev_comment := self._find_previous_comment():
             return prev_comment.email_message_id
         else:
-            return None
+            return self.candidate.email_message_id
 
     class Meta:
         ordering = ['id']
diff --git a/conservancy/usethesource/tests.py b/conservancy/usethesource/tests.py
index e13d83ed..9e5af489 100644
--- a/conservancy/usethesource/tests.py
+++ b/conservancy/usethesource/tests.py
@@ -5,7 +5,7 @@ from django.contrib.auth.models import User
 import pytest
 
 from . import models
-from .emails import make_comment_email
+from .emails import make_candidate_email, make_comment_email
 from .models import Candidate, Comment
 
 
@@ -28,6 +28,17 @@ def test_message_id():
     assert re.match(r'<.+@.+>', models.gen_message_id())
 
 
+@pytest.mark.django_db
+def test_candidate_email():
+    user = User.objects.create(first_name='Test', last_name='User')
+    candidate = make_candidate(name='Test Candidate', save=True)
+    email = make_candidate_email(candidate, user)
+    assert 'Message-ID' in email.extra_headers
+    assert email.subject == 'Test Candidate'
+    assert 'Test Candidate' in email.body
+    assert 'Test User' in email.body
+
+
 @pytest.mark.django_db
 def test_comment_knows_comment_its_replying_to():
     user = User.objects.create()