diff --git a/deploy/nginx.conf b/deploy/nginx.conf
index 299a11bb..79f47cfa 100644
--- a/deploy/nginx.conf
+++ b/deploy/nginx.conf
@@ -38,9 +38,9 @@ server {
         gzip off;
     }
 
-    location /media/ {
+    location /site_media/ {
         # User-uploaded files and generated reports.
-        alias {{ project_dir }}/media/;
+        alias {{ project_dir }}/pinaxcon/site_media/;
         expires 1y;
     }