diff --git a/README.rst b/README.rst
index 71922ca7..2c7d4e39 100644
--- a/README.rst
+++ b/README.rst
@@ -1,17 +1,15 @@
-registrasion-demo
-=================
+lca2017/website
+===============
 
-PinaxCon
----------
-`PinaxCon` is a working demo of Symposion and the Symposion Starter Project. It usually lives at https://github.com/pinax/PinaxCon
+This is a fork of the PinaxCon demo site.
 
-This is a fork of PinaxCon to demonstrate Registrasion, a registration package that works well with Symposion. You can find Registrasion at https://github.com/chrisjrn/registrasion
+Launchifying
+------------
 
-Registrasion has relaively complete docs at http://registrasion.readthedocs.org
-
-
-What is the point of this?
---------------------------
-This project provides some starter templates for much of the functionality of Registrasion, as well as demos of how to make payments and enter user profiles.
-
-If you care to, you can also use this project as a starting point for your own Registrasion-based site.
+- create a virtualenv with python 2.7
+- activate the virtualenv
+- cd into the ``website`` directory
+- ``pip install -r requirements.txt``
+- ``python manage.py migrate``
+- ``python manage.py loaddata ./fixtures/*``
+- ``python manage.py runserver [YOUR PORT]``